For Gwen Stefani’s Harajuku lovers fragrance range launch, on behalf of Coty Prestige UK, we worked with a local design agency – The Attic Room Ltd. in order to create a unique Karoke Booth exprerience!
Customers were encouraged to enter the booth, and after entering their email address, they had the chance to sing along with the Harajuku Lover theme tune. In the background this was videoed using a HD Webcam as well as random pictures taken.
At the end of the song, the customers could then Bluetooth the video and images to themselves.
At the end of each week the videos were then uploaded to the clients website for web users to view and comment on!
Date: Dec 2009
Category: Interactive, Promotional