DKNY – My NY Promotion .

Date: Summer 2014

Client: DKNY

Category: Interactive, Promotional, Windows

For the launch of the MY NY fragrance by DKNY featuring Rita Ora, the client wanted a stand out launch.  Working with Design and Shop Fitting agency Imagine POS Ltd we put together the idea of an “interactive window”.

DKNY were going to rebrand Debenhams Oxford St for the entire promotion, so this gave us the chance to utilise the strong branding and design to create a game where you had to “catch” hearts to get your photo taken.  You then entered the store and used the touch screen on the kiosk to print out your picture, SMS it to yourself or share it socially

There were over 900 interactions during the promotion, and the site went to another location for the Christmas period where it enjoyed over 1200 interactions