Brief: Create an animated display showing the flexibility of Charlotte Tilbury’s products.
Our Approach: A unique problem requires a unique solution. Four years ago Charlotte Tilbury came to us asking for a solution to the 10 Looks problem with their key expectations - bright, colourful and within the size of a lightbox. Not an easy brief to fulfil with no Commercial Off the Shelf products available to filll a 2m x 350mm space with the depth of a lightbox. With our experience in other fields and with some prototyping, we were able to find a solution that fit these constraints within budget and on time for UK and EU stores. Since then, the concept has been executed in other territories including APAC.
For 2020 we were challenged to build a double sided version - built in Spain and then deployed in Paris - in the middle of a pandemic!
Working with Punto Consulting, based in Barcelona, we were able to supply, ship and produce the unit with experienced engineers in-country in record time, and install in store.
